Founded in 2015, Di is a IT Peripherals, LED TV, & Surveillance Solutions brand with a mission to provide products which are Great on design, performance yet so easy on pocket, that every household in the country can afford.
Today, Di employs over 110+ people across 6 Offices and 12+ Di Cares in India. The offices are backed by strong network of dealers, resellers and integrators adding to retail presence of over 500+ locations across length and breadth of the country. The Di Care (service centers) provide support to the consumers and the channel network.
Di focuses on product design excellence, strict quality controls and a very reliable product to bring home, putting this approach together as the EQR Mantra (Excellence, Quality and Reliability) which has lead to becoming the No.1 brand in IT peripherals and one of the most important player in Multimedia Speakers, LED TVs and Surveillance.
Di has an in-house Research and Development department, monitoring the latest developments in the field of technology and innovation to find more suitable products and services for the market. Ensuring quality of product and service through constant radical thought, dealers show faith in use as a brand and our team’s dedication has been the factor to our continuing success.
At Di, product feedback from the consumers and channel partners always been considered as a source of development. We give back the customers a fabulous product experience with some of industry’s unique launches, implementing and executing campaigns which were the first in the industry, like The Sound Monster Augmented Reality Experience, a structured Product Packaging, Design factor on products.
Staying one step ahead of the market has always been our goal. Like other world-class companies, we are proud of our success, but we are never satisfied. At Di, we are committed and working hard to deliver the innovative solutions our customer’s need, building the framework for sustainable growth, going forward and staying “Always Ahead”.